The combination of the special experiences for which Gstaad is so famous is unrivalled. It cannot be found anywhere else and makes Gstaad the ‘last paradise in a crazy world’ (quote by actress Julie Andrews, a regular visitor to Gstaad). The prestige value of the brand Gstaad comes top of the list. The internationally renowned brand which is associated with luxury and high society creates a value that resonates far beyond the actual main target group. 

Despite a history of tourism dating back more than 100 years in the region, a genuine Alpine lifestyle still prevails in the destination of Gstaad. For instance, it is home to approx. 200 agricultural businesses, 80 alps still in operation and over 7,000 cows. Local products, such as cheese and meat as well as craft traditions, are very popular. Houses with a chalet architectural style dominate the villages in the region, of which Gstaad represents the tourist centre. Some of the cosy buildings date from the 15th century. 

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